• Collaborated closely with developers and led end-to-end UI/UX design for the website—covering wireframes, user flows, component styling, and asset creation to deliver a seamless and intuitive experience.

• Developed brand guidelines and translated across digital channels, ensuring clear, accessible color palettes and typography.

• Provided on-site art direction during creative production, guiding visual assets to ensure they aligned with the website’s design goals and digital requirements.

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